Challenge:
Digital Lightning Challenge
Introduction
Light thrives on the real experience, but also due to current COVID -restrictions, this cannot always be presented in real Mock up’s today. The consequence of this is to develop a methodology that enables our customers to evaluate a lighting design even over distance. Since a lighting experience is very much controlled by the real perception and, in addition, can only be perceived inadequately emotionally in digital form today, Ansorg is searching for new visualisation methods to be able to digitize light emotionally in order to inspire our customers about the subject of light.
Problem
- Making light experiences tangible in the digital world
- evaluate a lighting concept even over distance
- being able to digitise light emotionally in order to raise awaireness for the subject of light on customer side
Keywords
Challenge Owner
Ansorg combines technical know-how with design standards and expertise in lighting design. They use these qualities for one purpose: the promotional staging of retail sales areas with the help of design-oriented quality products, innovative lighting control and economical lighting technology.
